Recommended Books on Customer Centricity

In order to gain a deeper understanding of how to reach true Customer Centricity these are our recommended books

These are our top recommended Books on customer centricity. They can help you get a deeper understanding of customer centricity and related topics like customer insights, customer experience, customer journey, customer loyality and more:

The Power of Customer ExperienceThe Power of Customer Experience (2021)
Martin Newman
The Journey Mapping Playbook: A Practical Guide to Preparing, Facilitating an Unlocking the Value of the Customer Journey Mapping (2020)
Customer Centricity: Focus on the Right Customers for Strategic Advantage (2020)
Peter Fader
Competing in the Customer-Centered Economy: A Step-by-Step Guide Towards Customer-Centricity For Business Leaders (2020)
Samantha Worthington
Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization (2019)
Robert W. Palmatier, Christine Moorman, Ju-yeon Lee
The Relationship Economy (2019)
John R. DiJulius
Customer Centricity: A Present and Future Priority (2019)
Phil Geldhart
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value (2018)
Peter Fader, Sarah Toms
The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty (2018)
Shep Hyken
Competitive Advantage of Customer Centricity (2017)
Sathit Parniangtong
Small Data (2016)
Martin Lindstrom
Authentic Customer Centricity (2015)
Alkhatani Saad Zafer 
Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization (2013)
David Loshin, Abie Reifer
Delivering Happiness (2013)
Tony Hsieh

I hope you like our list of recommended books on Customer Centricity! Leave a comment.

For some more condensed insights on customer centricity check out this section.

Additional insights from valuable sources and proven experts can be found here.

If you’d rather learn by watching some educative videos check out the video section.

If you have any recommendation for educative videos on customer centricity, please email the corresponding youtube ore vimeo link to info@centricityconsulting.de.

Picture source: Beatriz Pérez Moya on Unsplash