Watch Peter Fader explain Customer Centricity and why it matters.

Peter Fader from the Wharton School (University of Pennsylvania) is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He is an expert on Customer Centricity and Customer Lifetime Value (CLV).

Peter Fader from The Wharton School (UPenn) shares insights from his book „Customer Centricity“ on what really is being customer centric and why it matters.

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Find here a list of educative books on the topic.