Ranjay Gulati from the Harvard Business School explains in this video, what customer centricity means for a company.
In his eyes, customer centricity needs to become a fundamental part of the company to develop its full power!
Ranjay Gulati, Harvard Business School professor talking about what customer centricity really means and refering to his book „Reorganize for Resilience: Putting Customers at the Center of Your Business„. (2010)
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