The journey toward customer centricity, Ernest & Young (2013)
The journey toward Customer Centricity. In this paper, EY explores how technology is changing consumer dynamics. Additionally they show how…
Customer Centricity: Diese Marken habens drauf, W&V (2018)
Customer Centricity leben ist leichter gesagt als getan. Doch es gibt ein paar Unternehmen, die es laut W&V drauf haben.…
6 Ways to Build a Customer-Centric Culture, Harvard Business Review (2018)
Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that only 14% of…