Determine the value of customers. How much are my customers worth?
A marketing strategy should always begin with the identification of the most valuable customers. In this sense, we firstly need…
A call for customer centricity, Peter Fader (2020)
Customer centricity is a way for companies to become laser focused on the needs of customers. What are the consequences…
How focusing on customers first and foremost can improve profitability, EY (2020)
Profitability improves through customer centricity A radical commitment to deeper customer centricity and employee engagement can translate into real competitive…
Kundenbeziehungen sicher durch die Krise navigieren, PwC (2020)
Gute Kundenbeziehungen sind in unsicheren Zeiten besonders wichtig, so auch in der aktuellen Coronakrise. PwC zeigt sechs funktional-strategische Hebel auf,…