Why Customer Centricity matters. (Peter Fader, 2011)
Watch Peter Fader explain Customer Centricity and why it matters. Peter Fader from the Wharton School (University of Pennsylvania) is…
What customer centricity means for a company: it needs to become a fundamental part of it to develop its full power! (Ranjay Gulati, 2010)
Ranjay Gulati from the Harvard Business School explains in this video, what customer centricity means for a company. In his…
The journey toward customer centricity, Ernest & Young (2013)
The journey toward Customer Centricity. In this paper, EY explores how technology is changing consumer dynamics. Additionally they show how…
Customer Centricity: Diese Marken habens drauf, W&V (2018)
Customer Centricity leben ist leichter gesagt als getan. Doch es gibt ein paar Unternehmen, die es laut W&V drauf haben.…
6 Ways to Build a Customer-Centric Culture, Harvard Business Review (2018)
Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that only 14% of…