Peter Kriss has found it is possible to quantify the impact of customer experience—and the effects are huge. Customer experience has a significant impact on future spending and is a major driver of future revenue. Watch his insightful webinar: The value of customer experience, to understand more about how to quantify CX impact .

In „The value of customer experience quantified“ Kriss describes how to measure customer experience and what can be learned from doing so. He also shares insights about improving the customer experience, decreasing customer churn rates, and simultaneously lowering the cost to serve customers.

See the article and webinar here to understand how to quantify the impact of CX.

Source: Havard Business Review Webinar, March 12, 2015 https://hbr.org/

Author: Peter Kriss