A call for customer centricity, Peter Fader (2020)
Customer centricity is a way for companies to become laser focused on the needs of customers. What are the consequences…
Why Customer Centricity matters. (Peter Fader, 2011)
Watch Peter Fader explain Customer Centricity and why it matters. Peter Fader from the Wharton School (University of Pennsylvania) is…
What customer centricity means for a company: it needs to become a fundamental part of it to develop its full power! (Ranjay Gulati, 2010)
Ranjay Gulati from the Harvard Business School explains in this video, what customer centricity means for a company. In his…