As customer experience has increasingly become the key differentiator across industries, there has been debate about which approach is the…

Customer centricity is not just a topic for marketing departments, customer service or sales. When companies take customer centricity seriously,…

„Research shows that simplicity is almost always the best option for boosting both company value and customer loyalty.“ Richard L.…

Bain’s global survey on Customer Experience Tools and Trends gives valueable insights on the status and future usage of Customer…

Profitability improves through customer centricity A radical commitment to deeper customer centricity and employee engagement can translate into real competitive…

Gute Kundenbeziehungen sind in unsicheren Zeiten besonders wichtig, so auch in der aktuellen Coronakrise. PwC zeigt sechs funktional-strategische Hebel auf,…

Peter Kriss has found it is possible to quantify the impact of customer experience—and the effects are huge. Customer experience…

How to create customer centric business and compete in the digital age. Today’s customers are better informed, better connected and…

Passgenaue Produkte, perfekter Service, Werbung ohne Streuverluste – CUSTOMER CENTRICITY gilt als entscheidende Gewinner-Strategie, beflügelt durch die Digitalisierung. Customer Centricity,…

Customer first. Customer obsessed. Everything about the customer is changing – motivations, connections, expectations, time and purchasing power. Life events…